Stop motion is an animated filmmaking technique, which lets you build a tiny little world full of imagination and can convey a strong message. In stop motion objects, characters are physically manipulated in small increments between individual frames. As a result, it appears to exhibit independent motion or change when the frames are played back. There are different approaches to animate characters such as Time Lapse, Hyper Lapse as well. Hadodo has developed First-Ever Stop Motion in the Fashion Industry in Bangladesh.
In stop motion, the characters that appear in the video are moved frame by frame. To construct a stop motion content, the storyline should be cleared. Coherence between two frames is a must. The time-lapse technique allows observing an event that happens slowly. But Hyper Lapse technique gives the freedom to move camera angle.
Before the invention of chrono-photography in 1878, a small number of picture sequences were photographed with subjects in separate poses. These can now be regarded as a form of stop motion in other words pixelation, but very few results were meant to be animated. During the 1980s an American Visual Effects company started to use stop-motion model animation. In 1999, Will Vinton launched the first US prime-time stop-motion television series called The PJs, co-created by actor-comedian Eddie Murphy. The BBC commissioned thirteen episodes of stop-frame animated Summerton Mill in 2004 as inserts into their flagship pre-school program, Tikkabilla.
It’s no secret that stop motion animation videos are used as a marketing tool. The use of animation not only helps a marketing video stand out but also makes it adaptable. People are constantly drawn to appealing things and promoting your product or service through an animated character like this magically folding and unfolding shirt is the most effective way to do it.
Hadodo IT Ltd has introduced stop motion for the first time in the Fashion Industry of Bangladesh. Hadodo developed fashion stop motion content for SaRa LifeStyle Ltd. A Retail Fashion Brand of Snowtex Group in Bangladesh. Time is one of the crucial factors in commercial stop motion content. Despite time constraints, Hadodo’s creative team tremendously scripted a 23 second mesmerizing stop motion content. Hadodo’s team worked for two weeks to develop the complete package. It required special software, camera settings, lighting, camera stand, costume placement plans, and so on.
Watch the content on YouTube: https://www.youtube.com/watch?v=6dn269Gwy94
The 23 second long stop motion content featured 8 human characters. A total number of 20 dresses has been shown in the colorful content. Clothes may also fall in love. When the melody plays, footsteps move, heart sings and spirit begins to dance.
Stop motion may seem immediately overwhelming, but when compared to 2D and 3D animation that requires extensive training and software knowledge, stop motion is unique in that it’s relatively easy to figure out. Technical knowledge and software skills are required to make such a stop motion video. The most crucial thing is pre-planning. Before shooting, a frame-by-frame detail plan is essential. As it is a sequential process, one mistake can ruin everything, so it may require starting from the beginning if there is a guff up!