The collection is an ad format that lets people move from discovery to purchase in a smooth and immersive way. One of the primary ways in which people discover new products and offerings is through mobile video. But when they’re ready to browse more or make a purchase, they expect a clean and fast-loading mobile experience. Each collection ad features a primary video or image with four smaller accompanying images below in a grid-like layout. Customers who tap on your collection ad to browse or learn more will be seamlessly taken to a fast-loading visual post-click experience powered by Instant Experience – all without leaving Facebook or Instagram.
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Facebook Collection Ads Tricks and Tips
