Facebook users love videos. Every month, 1.25 billion of them view videos just on Facebook Watch, Facebook’s streaming video service. Facebook video ads allow marketers to use this trend to their advantage. Video ads allow you to show off your product, service or brand in new ways. Video ads can capture attention quickly. It conveys a clear, simple message that makes people take action, such as buying a specific product or visiting your website. Video ads appear in multiple placements across Facebook, Instagram, Audience Network, and Messenger and support a variety of aspect ratios depending on the placement. Different placements allow different video lengths, although shorter videos are usually more engaging on mobile devices.