Animated videos are a great tool to connect with viewers in an impactful and memorable way. Animation tells stories in a unique way that can connect and unite people. Animated videos can be used to create explainer videos, product demonstrations, and more. The first step in the animation production process is choosing a style. Different types of animation styles convey different tones and are suited for different purposes.
From standard 2D animation to stop motion, here are 9 of the most popular types of animation styles that you can choose to describe your product or products to the customer.
a. 2D Animation: This is one of the oldest animation styles. Each frame was meticulously hand-drawn, which can be very time-consuming.
b. 3D Animation: 3D animation is often used for full-length movies, interactive advertisements, commercials, and other marketing materials. 3D animation allowed animators to create more immersive, realistic animated experiences. 3D animation has practical applications in industries like medicine and architecture.
c. Stop Motion Animation: One of the oldest animation styles and can be seen in many classic animated movies. Originating over 100 years ago. Creators take pictures of still objects in a specific sequence and string these pictures together to create the illusion of movement. Watch the first-ever fashion Stop Motion https://www.youtube.com/watch?v=6dn269Gwy94 developed by Hadodo for SaRa Life Style Ltd.
d. Rotoscope Animation: Rotoscoping is often used in situations where the animated character must interact realistically with the environment. Rotoscope animation involves taking live-action footage and tracing over it with a rotoscoping tool. Rotoscope animation is typically cheaper than standard 3D animation.
e. Motion Capture: Motion capture is frequently used in the gaming industry to create realistic character animations and lifelike facial expressions. The motion-capture animation process involves dressing actors up in suits that track their movements and interactions. Low latency, close to real-time, results can be obtained. In entertainment applications, this can reduce the costs of keyframe-based animation.
f. Typography Animation: This animation style is often used in movies to create interesting title screens and credit segments. These kinds of moving texts aim to convey or evoke a particular idea or emotion. This animation can be played with or without an audio element, making it a great option for social media sharing where most of the users watch video content without sound.
g. Mechanical Animation: Mechanical animation is used to break down the functions and configurations of mechanical products. Involves drawing and animating every detail and mechanism of a machine to create an information visualization. It can be used to make adjustments to products before development.
h. Clay Animation: Claymation is very time-consuming and is often best-suited for short projects. The techniques involved in creating computer-generated imagery are conversely generally removed from a frame-by-frame process.
i. Cut-Out Animation: Creators utilize paper cutouts of characters that are superimposed on animated environments. Modern cut-out animation involves using scanned paper cutouts to streamline the process. Nowadays cutout-style animation is frequently produced using computers, with scanned images or vector graphics taking the place of physically cut materials.